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Wednesday 11 November 2015

Kerala at a Glance

With the Arabian Sea in the west, the Western Ghats towering 500-2700 m in the east and networked by 44 rivers, Kerala enjoys unique geographical features that have made it one of the most sought after tourist destinations in Asia. An equable climate. A long shoreline with serene beaches. Tranquil stretches of emerald backwaters. Lush hill stations and exotic wildlife. Waterfalls. Sprawling plantations and paddy fields. Ayurvedic health holidays. Enchanting art forms. Magical festivals. Historic and cultural monuments. An exotic cuisine... All of which offer you a unique experience. And what's more, each of these charming destinations is only a two hour drive from the other - a singular advantage no other destination offers.
Kerala, India's most advanced society: With hundred percent literacy. World-class health care systems. India's lowest infant mortality and highest life expectancy rates. The highest physical quality of life in India. Peaceful and pristine, Kerala is India's cleanest state.

  • Geography

    With the Arabian Sea in the west, the Western Ghats towering 500-2700 m in the east and networked by forty-four rivers, Kerala enjoys diverse geographical features. Kerala is divided into three geographical regions: Highlands, which slope down from the Western Ghats onto the Midlands of undulating hills and valleys into an unbroken coastline with many picturesque backwaters, interconnected with canals and rivers. The Western Ghats are nowhere more than 120 kms from the sea.

  • Seasons

    Bestowed with a pleasant and equable climate throughout the year, Kerala is a tropical land with the coast running down its entire length and the Western Ghats forming a protective barrier against the dry winds from up north. The monsoons (June-September & October-November) and summer (February-May) are the seasons markedly experienced here, while winter is only a slight drop in temperature from the normal range of 28-32°C.

  • People and Life

    Kerala is one of India's most progressive states in terms of social welfare and quality of life. The State boasts of one of India's highest literacy rates, highest life expectancy and lowest child mortality rates. The literacy rate for women is one of the highest in all of Asia. Enjoying a unique cosmopolitan viewpoint, the people of Kerala, at all levels of society, have greater access to services and opportunities - as well as a greater say in their governance.

  • History

    Kerala's history is closely linked with its commerce, which until recent times revolved around its spice trade. Celebrated as the Spice Coast of India, ancient Kerala played host to travellers and traders from across the world including the Greeks, Romans, Arabs, Chinese, Portuguese, Dutch, French and the British. Almost all of them have left their imprint on this land in some form or the other - architecture, cuisine, literature.

  • About the Website

    This is the official website of the Department of Tourism, Government of Kerala, and is one of the most popular travel websites in India. The site contains exhaustive information about Kerala, a State popularly known as God's Own Country. The website, which has been online since 1998, is currently available in 21 languages including 10 Indian languages. On an average, the site gets more than 3 million visits per annum.
    The site is updated as necessary and frequently. The site contains a huge database on Kerala including 3000 videos, thousands of photos and several hundred audio clips. This website disseminates useful information to travellers around the world through a two-way process and also keeps track of the varying interests of modern-day travellers, by regular online user-friendly interactions like message board, tour planner, online contests, online audio-visual galleries, video quizzes, live webcasts, e-books, e-newsletters etc.
    The Kerala Tourism website has won several awards. It bagged the prestigious Award of Excellence instituted by the Government of India for the "Most Innovative Use of Information Technology" and "Best Tourism Website Portal" during the years 2000-2001, 2002-2003, 2005-2006, 2008-09, 2010-11 and 2012-13. The Kerala Tourism Website also bagged PC World Magazine’s Net 4 PC World Web Award 2008 for Best Indian Website in the category of Tourism. International recognition to the department's online initiatives came in the form of the Pacific Asia Travel Association's (PATA) Gold Award for the best E- Newsletter during the years of 2005 and 2012 and the best website in 2010. In India, Kerala tourism has been occupying the number one position in web traffic among tourism board websites for more than a decade. In terms of web traffic, the site was among the top 10 tourism websites in the Asia Pacific and the Middle East.
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